Homeowners Dreaming "Green"

Wells Fargo survey shows new windows top list of homeowners improvement wish-list

A new survey shows that homeowners are interested in making environmental upgrades to their homes, including the addition of energy efficient windows.

Wells Fargo released its third annual survey of U.S. homeowners, which asked respondents to choose an improvement they would make to their homes if given $50,000.  They were offered nine options to select from, and the most popular choice was to make environmentally-friendly upgrades to their homes, such as installing double-paned windows and solar panels.  Of the more than 1,300 homeowners surveyed, 24% of respondents were “in the green.” 

Twelve percent of those surveyed wanted state-of-the art chef's kitchens, and 11 percent sought luxury master bedroom suites or master baths.

“We expected the majority of respondents to select one of the options that would only be aesthetically pleasing, or would add size or value to their home,” said Doreen Woo Ho, president of Wells Fargo's Consumer Credit Group, one of the nation’s leading national home equity lenders.  “However, we found that Americans are showing signs of becoming more environmentally aware and want to take actions that save money, help preserve the environment as well as add value to their home.”

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NFRC Update | December 2006